Max Whitlock stars as the face of the new spoof ads for Samsung which marks the launch of a new perfume range for the brand, capturing the essence of freshly laundered clothes.

The Double Olympic champion fronts the ads which were created to celebrate the arrival of the brand’s new Ecobubble washing machine. 

The bottle is an exact replica of the washing machine range ‘Freshly Laundered - Eco Edition’, which was created to capture the smell of freshly cleaned sheets. It will be gifted for free to the first purchasers of the new machine at Samsung’s flagship space in London’s King’s Cross.

The launch pays homage to famous fragrance commercials, with Whitlock playing up to all the clichés, putting his spin on some of the most famous perfume ads of history, such as Chanel No.5’s ad starring Brad Pitt and Dolce & Gabbana’s Light Blue commercial originally starring David Gandy.

Ruth Story, Head of Marketing, Digital Appliances, Samsung Electronics UK added: “The UK has officially spoken; our favourite smell is fresh and clean laundry and we’re thrilled to be celebrating the launch of the Samsung Ecobubble with our very own bespoke perfume. 

 

“This new Samsung machine is an amazing piece of kit – it washes clothes brilliantly but also doubles up as a perfect pommel horse,” said Max.

“I had a huge amount of fun creating a range of spoof ads for the new Samsung Ecobubble, it’s even better knowing that I’m helping to launch a product that’s eco-friendly and is making a difference to the environment.”

The integrated media campaign led by Max was picked up by over 100 + media articles, thousands of views on branded content and creative OOH landing on the big screen at Piccadilly circus.

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